Us dating apps can be creating a splash in Asia, but a brand that is chinese mostly underneath the radar is near at their heels.
China’s favourite dating application is now the fifth-most popular in India by mixed month-to-month active users on iOS and Android phones, in line with the analytics company App Annie.
In-may 2018, Tantan didn’t function on the list of top ten, but zoomed to your position that is fourth July. This has since slid one spot following launch of US-based Bumble in data from App Annie shows december.
|Top dating apps in India|
|(as on May 2018)||(as on March 2019)|
|1. Tinder||1. Tinder|
|2. Happn||2. Happn|
|3. Azar||3. Azar|
|4. Badoo||4. Bumble|
|5. OkCupid||5. Tantan|
Pronounced tan-tan as in “sun tan,” Tantan translates in Mandarin to “talk.” Launched in 2014, the application bears a resemblance that is high the US’s Tinder, and ended up being obtained by the Chinese social networking Momo in February 2018. Tantan has over 90 million users in Asia.
The Indian fantasy
“India is amongst the fastest growing internet areas on the planet, thus it is important to show up and win within the market that is indian” Tantan said in a message to Quartz. “After carrying out a launch that is soft Asia, we discovered more info on the marketplace and users which assisted us in serving the marketplace better.”
Tantan just isn’t alone. India was inundated with Chinese apps in the last month or two, a number of which such as for instance video-sharing software TikTok and platform that is e-commerce Factory have now been growing quickly.